MONEYLION

Financial insights, education, and community vibes!

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Product Goal: Create an experience that offers effective financial solutions and a community around personal finance.

My Role

  • Staff Product Designer

  • Prototyper

  • Research

  • User testing

Team:

  • Product owners

  • Illustrator

  • Engineers

  • Data

Process:

  • Defined strategy and roadmap with the team

  • Led new visual identity, found Illustrator, created the color palette, set guidelines, updated app UI, and the design system

  • Researched market and competitors

  • Conducted user testing, A/B testing, and surveys

  • Worked with data to understand our users' behavior

  • Created prototypes, and presentations for stakeholders

  • Continuously work with engineers and product to improve product

Created a fresh visual identity and implemented a new design system.

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Designed a community focused on finance

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Personalized feed

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AI-driven financial insights and tools

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Pay and or request $ from anyone

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Active investing

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AI search results and insights

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Results

Over 13 million users

Membership is consistently growing and surpassing revenue goals, with a consistent increase in DAU and MAU.
1 million users, using Credit Monitoring.

4x Revenue Increase

The new features and experiences I designed for the feed/landing page resulted in a significant increase in quarterly revenue, which continues to grow.
New Feed acquired by partnering companies.

Awards

Best Financial Literacy Tool, from Benzinga's 2022 Global Fintech Awards.
Named to the CNBC World's Top Fintech Companies.

Number 1 app in the app store in Finance.

Next

MoneyLion Credit Monitoring