MONEYLION

Financial insights, education, and community vibes!

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Product Goal: Transform Discover into a personalized financial hub that delivers actionable insights, relevant products, and a trusted community to help users improve their financial lives.

My Role

  • Senior Staff Product Designer

  • Prototyper

  • Research

  • User testing

Team:

  • Product owners

  • Illustrator, Animator

  • Engineers

  • Data team

Process:

  • Defined strategy and roadmap with cross-functional partners

  • Led redesign across visual identity, UI, and design system

  • Used AI tools to explore ideas, speed up research, and gather feedback

  • Validated decisions through user testing, A/B testing, and data insights

  • Prototyped and communicated concepts to drive alignment

  • Collaborated with Product and Engineering to deliver and iterate

*Full case study is available upon request; this is a preview of some of the final designs

Starting Point: A Fragmented Experience

The experience was fragmented—lacking a cohesive design system, consistent UI patterns, and a clear content strategy.
This led to inconsistent user experiences, slower development, and limited scalability.

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A Scalable Design Foundation

Redesigned MoneyLion’s product foundation from the ground up—building a new visual identity, custom illustration system, and scalable design system. Scaled consistently across web, mobile, social, email, and TV—reaching 18M+ users.

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A Connected Financial Ecosystem

Designed a system where community, identity, rewards, personalization, and AI work together to drive engagement, build trust, and improve financial outcomes.

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AI-Powered Financial Intelligence

Designed a scalable system of AI-generated insights and conversational guidance that helps users understand their finances and take action.

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Built the Community Profile

A public identity where users share achievements, interests, and activity, message other users, and send payments. Enabled social interaction, peer learning, and financial accountability—turning the product into a community-driven platform.

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Milestones & Rewards

Built a milestone and rewards system that drove engagement and became one of the most shared features in the feed.

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Results

18M+ Users

Scaled from 3M to 18M+ users, with my redesign and the Discover feed driving acquisition, engagement, and platform growth at scale.

4x Revenue Growth

The Discover Feed is the top revenue driver in the app, increasing quarterly revenue 4× and contributing to the company’s continued growth and acquisition by Gen Digital.

Industry Recognition

The product received Best Financial Literacy Tool (Benzinga Global Fintech Awards) and helped propel the app to #1 in Finance in the App Store.

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