MONEYLION
Financial help, learning, and community vibes!

Product Goal: Create an experience that offers effective financial solutions and a community around personal finance.
My Role
Staff Product Designer
Prototyper
Research
User testing
Team:
Product owners
Stakeholders
Engineers
Data
Process:
Defined strategy and roadmap with the team
Led new visual identity, found Illustrator, created the color palette, set guidelines, updated app UI, and the design system
Researched market and competitors
Conducted user testing, A/B testing, and surveys
Worked with data to understand our users' behavior
Created prototypes, and presentations for stakeholders
Continuously work with engineers and product to improve product
Created and led the implementation of a fresh visual identity.






Designed a community focused on finance


Personalized feed


AI-driven financial insights and tools



Pay and or request $ from anyone

Active investing


AI search results and insights


Results
Over 13 million users
Membership is consistently growing and surpassing revenue goals, with a consistent increase in DAU and MAU.
1 million users, using Credit Monitoring.
4x Revenue Increase
The new features and experiences I designed for the feed/landing page resulted in a significant increase in quarterly revenue, which continues to grow.
New Feed acquired by partnering companies.
Awards
Best Financial Literacy Tool, from Benzinga's 2022 Global Fintech Awards.
Number 1 app in the app store in Finance.