Reimagining financial guidance through AI
Role
Principal Product Designer
Team
Product owners, Illustrator, Engineers
Unified AI across the experience—turning financial data into clear insights, guidance, and conversations that drive smarter financial decisions.
STARTING POINT
Informative, but not actionable
Users could see their financial activity across the app, but there was no easy way to take action on their insights. The visual design was inconsistent, and the data showed that users were not using the search and our AI.
SOLUTION
A first step: bringing AI into context
We embedded AI directly into insights and other parts of the app, so guidance shows up exactly where users are already looking. A "Deep Dive with AI" entry point opens a sheet with personalized recommendations and clear next steps. This is the foundation to learn how users interact with AI.
WHAT IS NEXT
A real conversational experience
My vision is to make AI a true entry point in the product, not just a feature. Unlike search, a conversational AI can answer your questions, tell you exactly what you owe on a loan, show you your latest transactions, or break down your spending over time. When paired with visual charts, complex financial information becomes easier to understand and act on, helping users make better decisions about their money. The next step is making it the primary entry point in the navigation, so the right guidance appears naturally when you need it.
I also evolved the visual language to support this shift, tying it more closely to the MoneyLion logo and adding subtle moments of delight to create a more conversational feel.
ALWAYS ACCESSIBLE
I moved MoneyLion AI into the main navigation so it's always within reach. Ask anything about your finances and get a real, personalized answer — from how much you're spending and where, to ways to build your credit score, pay off debt, or find offers tailored to your situation.
Ask anything. Get a real answer.
Impact
A meaningful behavior shift
Users moved from passively checking data to asking questions and exploring what to do next.
A new interaction model for the platform
Moving AI into navigation reframed the product, from a dashboard you consult to a system that guides you.
A scalable foundation
The language and patterns built here are shaping MoneyLion's broader AI direction across the product.